Why do I hate lazy graphic/type designers? Because I’ve been seeing shit tons of ads on USA for Royal Pains while I’m watching Burn Notice, and they always show this shitty Futura-looking logotype:
And I can’t get it out of my head that some designer at the USA Network is cheating on his wife with an ExxonMobil branding specialist. There’s no fucking way it’s a coincidence that there’s modified “X” form in the same font of each logotype:
FUCK ME. The more I look at these two logos the more I want to murder people. I know I’m not a trained, certified, hipster graphic artist, but for the love of Christ, do some research before submitting your work!
UPDATE: A friend informed me that the typeface to be angry about is Avant Garde, not Futura. He also looks like he should be featured on “Look At This Fucking Hipster.”


