Archive for the ‘Graphic Design’ Category

I Hate Lazy Graphic Designers

Saturday, June 27th, 2009

Why do I hate lazy graphic/type designers?  Because I’ve been seeing shit tons of ads on USA for Royal Pains while I’m watching Burn Notice, and they always show this shitty Futura-looking logotype:

royalpains

And I can’t get it out of my head that some designer at the USA Network is cheating on his wife with an ExxonMobil branding specialist.  There’s no fucking way it’s a coincidence that there’s modified “X” form in the same font of each logotype:

exxonmobil

FUCK ME. The more I look at these two logos the more I want to murder people. I know I’m not a trained, certified, hipster graphic artist, but for the love of Christ, do some research before submitting your work!

UPDATE: A friend informed me that the typeface to be angry about is Avant Garde, not Futura.  He also looks like he should be featured on “Look At This Fucking Hipster.”